I’m curious to see how much time and space ESPN and ESPN.com will dedicate to next weekend’s UFC 100. It’s just a number, after all, but ESPN loves to make a big deal out of those nice round numbers. And why not? It is a milestone and is being presented as such, with two titles on the line and a stacked card.
I’m curious because I’ve heard ESPN voices say several times that they failed to give the sport, in particular the UFC, the coverage it deserved. They didn’t predict it’s rising popularity. Fair enough. Most didn’t. But I haven’t seen too much of a change in coverage. Little time is dedicated to the sport on TV, and ESPN.com hides it on a back page, which gets its content primarily from Sherdog.com.
Horse racing, I would imagine, is not a sport on the rise. Yet today there is a horse racing headline on ESPN’s home page. I won’t bore you with the headline. We all know what the story says.
“Some horse ran faster than some other horse. The slower horse was shot in the head.”
I don’t really have anything against horse racing. It’s fun to watch a big race, or a small race that you have big money riding on, and the horses are impressive athletes. I just want ESPN to up their game a bit. There’s no avoiding ESPN if you’re a sports fan. It would be nice to not have to look past them all the time to hear about MMA. The sports nation needs to have high standards for the sports leaders.