This morning, I sat down with local bloggers George Rebane and Russ Steele, as well as The Union’s editor and publisher Jeff Ackerman and Tom Harbert, The Union’s online projects manager, in a meeting to discuss a possible collaboration of efforts.
It was a fruitful meeting.
Steele and Rebane run separate blogs covering a range of issues, including local and regional politics as well as global warming. They were interesting in seeing how they can contribute to The Union. Ackerman, our editor and publisher who is a big time deal maker, broached the idea of the two writing monthly columns. You can expect to see both of them in The Union in the near future. They both jumped on the opportunity, seeing as we all did how their local content would be a win-win-win situation for The Union, their blogs and the community.
But I think what was even more fruitful is the aspect of the conversation in which we dialogued how best to become the information hub in Nevada County. That’s something The Union has been working on, tweaking and still looking to get right.
As has always been the case, The Union’s focus is on our local community. It’s our bread and butter. Trying to compete with the Googles, Yahoos, ESPNs and New York Times of the world is not in our best interest. (Not only are we behind, but we’re less capitalized.) So we have to dig deeper into our local community, to reach every niche and to become more relevant than ever in our readers’ lives.
It’s the focus and the goal.
I’ve written before on my Aggregate blog for The Union, how there are many new local Web sites that may interest our readers. I hope people are enjoying the information.
It’s good to see both Steele and Rebane reaching out to us and I look forward to working with them. I’m also looking forward to seeing other bloggers reach out to us in the area. I know I keep tabs on quite a few in Nevada County, and there’s some great content in the area. If anyone is interested in contributing something, shoot me an e-mail.