Zuri Berry

I serve as the deputy managing editor for news and multimedia at the Boston Herald and as host of The Rundown on Boston Herald Radio, which airs from 2 to 4 p.m. every weekday. (You can listen to me here.) My core areas of focus are on social media strategy, video production and radio. I also contribute to special projects and day-to-day news editing.

Prior to the Herald, I was the manager of web content at WFXT FOX25 News. And prior to that, I was a staff writer and content producer for the Boston Globe’s Boston.com covering the New England Patriots.

I’m originally from San Francisco and a graduate of California State University, Chico. I wrote for newspapers from 2003 to 2010, covering sports in Massachusetts and California as well as municipalities like Oakland, Calif., and Nevada City, Calif., before transitioning to a fully digital role, and then back to newspapers again in 2015. I penned an award-winning column for The Union (Grass Valley, Calif.) and was part of the Pulitzer Prize-winning staff of the Boston Globe for coverage of the Boston Marathon bombings in the breaking news category (2014). While covering sports, I was fortunate enough to help cover an NBA Finals, two Stanley Cup Finals and a Super Bowl.

I am also a member of the National Association of Black Journalists and I serve as the vice president of the Boston chapter. (Interested? Check out our chapter.)

If you’re wondering, my name is Swahili. It means “beautiful” or “handsome.” And if you believe everything you read, it also means I’m a girl.

Here, you’ll find my thoughts on journalism, writing, culture, technology, sports and more. This is my playground. Enjoy it with me.

Want to reach me? Try me on Twitter @zuriberry. I can be found on Facebook, too.

Email: zuri . berry @ boston herald . com
PGP fingerprint: 491C 0B30 CCC3 06F1 BBA9 7FF9 2533 0282 0D1E 1419
PGP key: Zuri’s Public Key

The Boston Herald, June 2015 – present

I coordinate social media strategy for the Boston Herald and Boston Herald Radio while also overseeing video production. My work also includes special projects and day-to-day news editing.

I can be heard on Herald Radio from 1-2 p.m. Mondays, Wednesdays and Fridays for a show I co-host, Newsfeed, that focuses on the news of the day.

• My profile at the Herald
• Listen to Boston Herald Radio here

WFXT FOX25 News, September 2014 – April 2015

As the manager of web content, I helped WFXT increase total page views on all platforms 43 percent, increase visits 94 percent, increase unique visitors 55 percent and increase video plays 141 percent. I also helped spur along one of the most robust social media outfits in the Boston market, increasing likes on the station’s Facebook page 16 percent (or 50,000) and increasing Twitter followers by 30 percent — all by instituting calculated best practices for success.

Boston.com / The Boston Globe, November 2009 – September 2014

As a sports writer and content producer for Boston.com, I covered the New England Patriots for three seasons while contributing coverage to other sports and video projects. I contributed live coverage to all major events, including the Boston Marathon, and maintained the website, shot video, edited copy and developed engaging features. In other roles for the Boston Globe and Boston.com, I oversaw the site’s coverage of high school sports, organizing multiple correspondents and the development of special projects. You can peruse the Boston.com tag to see more of my high school sports coverage, which includes links to The Huddle, a high school football show I hosted.

The Union, September 2007 – October 2009

I began as a sports writer covering high school and community sports, writing a weekly column and paginating section pages two to three times a week before transitioning to local news coverage where I reported on the town of Nevada City, Calif. I doubled up duties at The Union when I took over the role of online community manager, overseeing the website’s social media, blogging, engagement and community outreach.

I’m making this very easy for you.

Find me on any of these social networking sites, listed in order of my personal preference. And be sure to add me as a friend or just say hi.

• Twitter
• Facebook
• LinkedIn
• Google+